You’ve set up your fabulous business and landed your first few clients. You’ve got a snazzy new logo and your website is looking on point.
Yet, instead of feeling excited and raring to go, you’re actually bricking it; secretly terrified that you’re not up to the job. What’s more, you’re convinced everyone else knows it too.
Let’s start with the obvious bit. You’re NOT useless. You’re actually suffering from Imposter
Syndrome – something which affects 70% of workers at some point.
This anxiety-inducing condition makes sufferers worry their achievements are down to luck – rather than talent – and that they don’t deserve their success.
In fact, Imposter Syndrome has nothing to do with how clever you are or how many training
courses you’ve done. It’s a mindset issue often experienced by perfectionists and high-achievers like you.
Complete this quick online test [http://impostortest.nickol.as/] to find out if you have Imposter
Syndrome, then come back and read my ten-step strategy below to squash it for good.
1. Stop negative self-talk
How many times have you heard this advice? And yet I bet you still do it.
From today commit to listening to, and changing, any unhelpful inner monologue.
2. Build a confidence bank
Our brains are hardwired to pick up on negatives. Ever been put off a product by one bad review when there were hundreds of good ones?
Well, now it’s time to start focusing on your own five-star reviews.
Create an online space – a Google doc or Trello board – where you store all the great things
friends, family, clients and colleagues say about you. Include reviews, testimonials, comments, texts and screen grabs.
The next time you’re doubting yourself, dip in for a motivation boost.
3. Create a portfolio
It’s easy to dismiss past achievements when you’re in the grip of Imposter Syndrome.
Creating an online portfolio will remind you of your brilliance, and help you hold your nerve when you’re next having a wobble over pricing.
It’s also super handy to show prospective clients in the future so you’ll be killing two birds with one stone.
4. Be realistic
People often experience Imposter Syndrome when they start something new. If this is the case for you, remember you’re not an imposter you’re a newcomer.
You can’t know everything and no one expects you to.
Even CEOs have to learn where the loos are and how to master the photocopier.
5. Crush comparisonitis
Comparisonitis is an absolute killer. It’s your own personal version of doom scrolling and is so destructive.
For my top tips for beating it, read my blog How to ditch the comparisonitis once and for all. https://natashapickup.co.uk/post/how-to-ditch-the-comparisonitis-and-stay-in-your-own-lane
6. Look at the bigger picture
Common worries for people with Imposter Syndrome include:
‘Why would anyone choose me?
‘Who will pay my prices?’
‘There’s not enough work to go around!’
Every time you encounter thoughts like this flip them on their head.
‘Why would anyone choose me?’ becomes ‘I know my stuff and I’m great to work with.’
‘Who will pay my prices?’ become ‘Not everyone can afford me, but plenty of people can.’
‘There’s not enough work to go around!’ becomes ‘There are thousands of businesses I can help.’
7. Which brings me neatly to…This little mindset nugget.
Instead of hurling yourself at people with a selling mindset, think ‘how can I be more helpful?’
Sharing your knowledge and passion positions you as an expert. And everyone loves helpful people, right?
8. Have a backup plan
The fear of what you don’t know is the backbone of Imposter Syndrome. But, as we’ve already established, no-one knows everything.
The next time you’re asked something and don’t know the answer, respond by saying; ‘Good
question, I’ll find out and let you know.’
People will respect you for your honesty and will be grateful when you go the extra mile.
9. Do more of what you love
The beauty of running your own business is that you can pick and choose what you do. By
focusing on the parts of your job you love most – and outsourcing or pivoting away from the bits you don’t – you’ll stop caring what anyone else is thinking and doing.
You’ll be amazed at the confidence boost this gives you.
10. Talk to me
I hope this blog has given you enough momentum to shift your mindset and ditch Imposter
Syndrome for good. However, if you feel you could do with a little more guidance, I can help.
I’d love to offer you a free one-hour coaching session during which we’ll explore the root of your Imposter Syndrome and look at ways to tackle it.
As I said, the first 60-minutes are absolutely free and there’s no pressure to sign up for more.
One session might be all you need.